Leading Creative Teams Management Copywriters PDF E6c5867ed

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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters PDF




by Eleazar Hernández : Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

ISBN : #1484220552 | Date : 2016-10-21

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PDF-65dda | Learn the skills you must master to assume leadership roles―creative directors, art directors, and advertising managers―on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not s… Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters


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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by by Eleazar Hernández

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